
Ready to Break Through as an Artist?
Gain Clarity, Direction, and Accelerate Your Success with Expert 1-1 Coaching
One to One Artist Coaching
Bespoke 1-1 Coaching for High Achievers and Ambitious Artists
You’re an accomplished professional who has thrived in another career, yet there's a deeper calling that has always been with you—a passion for art that’s been quietly simmering in the background. Now, you're ready to step into the light, to embrace your identity as a visual artist, and you want to do it with purpose, clarity, and direction.
Or perhaps you’re an artist who has already put your work into the marketplace, but you’re not seeing the results you’d hoped for. You’ve tried different paths, invested time and effort, but somehow, you’ve lost your sense of direction. With so many choices and opportunities out there, you’re unsure of what next steps will lead you to where you want to be. You’re ready for more: more visibility, more sales, more opportunities—but you want to do it right and avoid wasting precious time and resources.
If either of these describes you, you're in the right place. You know success in the art world isn’t just about creating exceptional work. It’s about navigating an industry with its own set of rules, rhythms, and nuances. You’re ready to elevate your art career with intention and strategy, bypassing the common pitfalls and myths that often trap talented artists in cycles of uncertainty or frustration.
Whether you aspire to establish or expand your artistic practice or desire to develop a new creative enterprise, this intensive three or six month 1:1 creative business coaching program is crafted to guide you through current challenges and chart a course for your expansion.
This isn’t a cookie-cutter program or a paint-by-numbers approach. Whether you're stepping into the art world from another career or you’ve been in it for a while but feel stuck, you know that generic advice won’t cut it. You need a coach who understands the intricacies of the art world—someone who can help you bridge the gap between where you are now and where you want to be.
For the Career Changers
You want to enter the art world with confidence and direction.
You don’t have the time or inclination for trial and error.
You want to skip the “starving artist” narrative and achieve results on your terms.
This coaching is about helping you articulate your vision, find your ideal audience, and strategically position yourself within the industry.
If this is you, choose The Recalibration below.
For the artist seeking direction
You’ve been creating and putting your work out there, but something isn’t clicking.
Perhaps you’re overwhelmed by choices, uncertain about which opportunities to pursue, or struggling to pinpoint what’s missing in your current approach.
This coaching will help you regain clarity, sharpen your focus, and develop a clear path forward, tailored to your unique strengths and goals.
If this is you, choose Emerging Artist Mentorship below.
A Strategic Partner on Your Art Journey
1-1 coaching offers you more than just advice; it provides a strategic partnership designed to elevate your artistic career. Here’s what our work together will look like:
Clarity on Your Unique Voice and Message: Together, we’ll distill the essence of your work into a compelling narrative that speaks directly to your audience—whether they are collectors, galleries, or art enthusiasts.
Building Your Audience and Presence: You have the tools and are ready to use them—social media, newsletters, content creation. But where to start? I’ll help you create a roadmap that aligns with your strengths and helps you build a dedicated following that appreciates not just your art, but the thoughts and philosophies behind it.
Navigating the Art Industry and Identifying Opportunities: From understanding how galleries operate to positioning yourself for the right opportunities, I’ll guide you through the often opaque inner workings of the art world so you can make informed decisions that serve your goals. This includes evaluating the plethora of choices available to you and focusing on the ones that will bring you closer to your desired outcomes.
Custom Strategies, Not a One-Size-Fits-All Plan: This is your journey, your art, and your career. Our sessions are completely bespoke, focused on your specific needs and ambitions. No templates, no generic playbooks—only strategies that work for you.
For Artists Who Value Discretion and Results
Whether you're a high-profile artist or simply someone who values privacy, my coaching is designed with confidentiality at its core. I understand that not every artist wants to share the behind-the-scenes support that contributes to their success. Here, your growth is nurtured in a private, supportive space where your strategies, challenges, and breakthroughs remain confidential. You can confidently explore, experiment, and thrive without worrying about exposure or judgment.
MEET YOUR COACH, GITA JOSHI
Gita Joshi is an award winning art dealer, inddependent curator, editor at Art Seen Magazine, author of bestseller, Show Your Art and an artist coach. She opened her gallery in 2013, called Orso Major and it was an award winning gallery at Waterloo, London til 2016.
She has run artists open studio programs, worked with arts charities, organised open exhibitions, curated exhibitions in business spaces as well as within the gallery context, helped artists prepare to work with galleries, portfolio reviews, been a juror for art competitions and is a member of the Association of Women Art Dealers.
Through coaching and mentoring she has worked with scores of artists to develop their professional business skills, show their art, find gallery representation, secure media coverage and grow their collector base and wider audience.
She provides coaching for artists who want to be seen, celebrated and share their story.
“I work with artists who are ready to step out of the studio and claim their space in the art world. A successful artists’ business is not reliant on galleries but is a blend of selling directly to their own audience, and working with galleries alongside this. I empower artists to raise their visibility, wean off the need for validation from art world gatekeepers, make income from sales and break the cycle of codependency on funding in the arts.
I bring extensive niche, art world experience with business and mindset training to my artist clients.“
What’s included: Your Comprehensive Support System for Art World Success
When you invest in 1-1 coaching, you’re not just getting advice, you’re getting a trusted partner on your journey. Here’s what’s included:
Private, Recorded Coaching Calls via Zoom: Personalised sessions to dive deep into your goals, challenges, and strategies, all recorded for you to revisit whenever you need a refresher or extra motivation.
On-Demand Support via Email and WhatsApp: Think of this as having expert guidance in your back pocket. Whether you have a quick question, need feedback, or want to share an idea, you’ll have direct access to support between our calls.
Access to Targeted, Pre-Recorded Training: Additional resources and training tailored to your unique needs, so you can continue learning and growing at your own pace.
Accountability to Keep You Focused and Moving Forward: I’ll help you stay on track with regular check-ins and personalised action plans to ensure consistent progress toward your goals.
Expert Art Business Advice, Mentorship, and Coaching: A combination of strategic advice, mentorship, and coaching to help you navigate the complexities of the art world and accelerate your success.
One-to-One Artist’s Support Tailored to Your Practice
Choose your next move, available packages detailed below
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You've built something real. You have collectors, exhibitions, recognition. Now it's time to own your narrative and operate from a position of strength rather than dependence on your galleries.
This is for the artist ready to bring operations in-house; the studio manager, business strategist, and creative partner rolled into one. We handle the behind-the-scenes infrastructure so you can focus on making work.
Who This Is For
Established artists with proven track records who are serious about:
Growing or managing a team with clarity and strategy
Taking creative and business decisions back from galleries or representatives
Building a sustainable practice that scales on your terms
Stepping into the next chapter of your career with intention
What's Included:
Weekly Strategy Sessions (one-to-one calls, monthly breaks) Strategic direction on career positioning, team building, and scaling decisions alongside mindset coaching that keeps your ambition and energy aligned with your vision.
Operational & Creative Support
Exhibition statements and proposals crafted to your voice
Email and comms strategy
Website and digital presence optimisation
Creative direction for projects and initiatives
Custom Business Architecture Together, we map your unique situation and build systems that work for your practice. Whether you're managing team members, coordinating with galleries while maintaining independence, or planning your next institutional moment, we create the infrastructure that makes it sustainable.
The Real Shift
This is about operating at your next level with the support systems already in place. You'll move from reactive (managing crises, last-minute asks) to proactive (leading your career, making intentional choices).
The mindset work isn't optional, it's the foundation. As your business evolves, so does your relationship with it. We align how you see yourself with how you're operating.
INVESTMENT : $12k
Book a call here to see if we’re a good fit -
You know you're meant to be making art but the narrative became muddled. Your work has shifted and you haven't found the language yet. You're transitioning from another career and need to claim your place. You've been making for years but the work no longer feels relevant to you or your audience.
This is the reset. Not a fresh start from zero, but a recalibration of who you are as an artist right now.
Who This Is For
You're an artist who's shifted direction (style, medium, practice) and need to reframe your identity and narrative,
You've been successful in another field and art is now your next chapter. You're ready to claim it fully,
You've been making for years but feel disconnected from your work or audience; it's time to find relevance again,
Bi-Weekly Coaching Calls Deep work on your artistic identity, the story of your practice, and how to position yourself authentically in this new chapter. We rebuild the foundation so your work and your relationship to it feels clear and purposeful again.
Between-Call Support Access via WhatsApp and email for questions, breakthroughs, and moments when you need grounding between sessions.
Training & Resources Access to pre-recorded training as appropriate
Mindset The real shift happens here. We work through the doubt, the imposter syndrome, the fear of being "too old" or "not credible enough" or "starting over." Your mindset becomes the foundation for everything else.
The Real Shift
It's about knowing what you're making and why it matters. You move from confusion or self-doubt into clarity and conviction.
Whether you're reframing a style change, stepping into art as your primary career, or rediscovering relevance in work you've been making all along, you'll emerge with a coherent artistic identity. One that feels true to where you are now, not where you were.
Investment: £6000
Book a call to discuss here -
You’re serious about your art but what you need now is someone who knows the landscape and who can show you where the doors are, which ones matter for you, and how to walk through them with intention.
This is mentorship for the artist ready to move from dabbling to actually building momentum.
Who This Is For:
You're making work you believe in and you see yourself as an artist people know; now you need the roadmap,
You want to move strategically through the art world, not waste time on irrelevant paths,
You're ready for your first sales, your first gallery representation, your first moment, and you want it done right.
What's Included:
Bi-Weekly Mentorship Calls One-to-one guidance on positioning, strategy, and the practical steps to move your business forward. We focus on what actually moves the needle for emerging artists.
Pre-Recorded Training Access to modules on art business fundamentals, tailored to what you need, available on your schedule.
Between-Call Support Email and WhatsApp access Monday to Friday for questions, quick wins, and accountability between sessions.
Over 12 Weeks, We Typically Cover
Your online presence gets refined so it actually represents your work. You'll have clarity on your position in the marketplace, which exhibitions, fairs, and opportunities are genuinely right for you. We'll pull out the threads that make your work compelling; the story, the process, the why - and turn that into content that draws people in. Your audience will understand what your work is about, without confusion. You'll have concrete strategies for growing your reach and making sales.
Beyond the foundations, we can dive into what's specific to your moment: developing a commission practice with clear processes and a waitlist, building PR and media strategy, prepping for a major exhibition with full marketing and outreach, or approaching galleries for representation.
The Real ShiftYou move from hoping people discover your work to positioning your work so the right people find it. You know your market, you know your value, and you have the tools to build an audience that actually converts.
INVESTMENT £3k
Join The Waitlist Here
Prefer Self Study?
Available programs can be seen here. Topics include gallery representation, growing and using Instagram, selling online, mounting your own successful art exhibition, and managing essential studio visits.
“If you are looking for mentorship, guidance, or support on how to take your art to the next level, Gita is a tremendous resource.”
-Ana Marinez-Orizondo
What Artists Say about working with
Gita Joshi
“Gita’s support and guidance helped me to clarify the purpose of my artwork practice. She highlighted ways to build on, and refine my portfolio. Between sessions, my execution improved and I am pleased with the increase in awareness and collection of my works”
- Judith
“I spent a long time thinking that someone with a knowledge of the art world who could also help me with turning my art into a viable business didn’t exist - that my needs were too niche. But then I found Gita.”
- Jon
“I found Gita’s coaching massively helpful. She was concise, informative and encouraging as well as having a brilliantly lateral approach. I’d been stuck moving forward with my art practice and we picked apart what was stopping me and looked to where I could really invest my time and energy to help things grow”
- Carrie
“Gita is very knowledgeable artist coach. Her warm personality makes her very approachable and easy to work with.”
- Samira
“If you are looking to work with a calm, pragmatic, knowledgeable, understanding, supportive, extremely well informed, highly experienced expert in the art world then Gita Joshi is the art coach for you. I have enjoyed every minute of the group coaching program and wish it could have been longer! I cannot recommend it - and Gita - highly enough. Not only has it been a chance to learn and gain confidence, but it has also provided a wonderful opportunity to meet other - very lovely - artists who have similar questions. We all approached this course from different walks of life and varying experiences but have been united through our mutual love of art and our inspiring desire to develop and progress within our individual art practices. Thank you Gita. I really look forward to continuing my art journey with you.”
-Suzy