For the artist who is already building something real - and knows there is a version of this that is bigger, more intentional, more theirs
One to One Artist Coaching
Bespoke 1-1 Coaching for High Achievers and Ambitious Artists
You are not here because something is wrong. You are here because something is very right, and you can feel there is more of it available.
You have collectors. You have a body of work. You have shown up consistently and built something from the ground that belongs to you. You are not a beginner by anyone's measure.
And yet some decisions; what to say yes to, how you talk about your work, how much space you take up - are still being made by an earlier version of you. One who was working with what she knew then. The fears she carried then. The price she thought she was worth then.
Identity doesn't update automatically. It updates intentionally.
That's what this is
This is coaching for artists who are building, and want to build it consciously.
You are already selling original work at a serious price point. Maybe you have gallery relationships, but you are building your own collector base alongside them, on your own terms. You have exhibitions, commissions, a practice that has real weight to it.
You are navigating the conversations with galleries, fabricators, collectors, your studio team — and doing it mostly alone. There is no shortage of things pulling at your attention. What gets lost in the middle of all of it is the thread back to who you are, what you are building, and whether the decisions you are making are serving the artist you are becoming or the one you are trying to leave behind.
You are not looking for tips. You are looking for a thinking partner who holds you to the level you are already reaching for. Someone who has been inside this industry long enough to see what is possible — and who will not let you negotiate yourself back down to comfortable.
This is not for the artist at the beginning of their journey. If you are earlier in your practice, the emerging artist coaching programme may be the right next step - you can find that here
A Strategic Partner on Your Art Journey
What the work looks like:
Every six month container is different because every artist is different. But the work moves through the same territory.
We begin with identity - who you are operating as right now, and who the next version of you requires you to become. Your narrative, your story, the language you use to talk about your work and your prices. The inner patterns that are still running from an earlier chapter.
We move into the business - the real decisions, in real time. A gallery negotiation, a commission conversation, a pricing shift, a piece of content that needs to speak to a different level of buyer. Each one becomes part of the work. Every trigger is a teacher. Every pattern that surfaces is an invitation to realign.
And we hold the long game in view throughout. Not quick wins or surface level goals - but the collector base, the market position, the reputation that is built over time and belongs entirely to you. The artist that galleries come to, and who has the position to decide whether to say yes.
For Artists Who Value Discretion and Results
Whether you're a high-profile artist or simply someone who values privacy, my coaching is designed with confidentiality at its core. I understand that not every artist wants to share the behind-the-scenes support that contributes to their success. Here, your growth is nurtured in a private, supportive space where your strategies, challenges, and breakthroughs remain confidential. You can confidently explore, experiment, and thrive without worrying about exposure or judgment.
MEET YOUR COACH, GITA JOSHI
Gita Joshi is an award winning art dealer, inddependent curator, editor at Art Seen Magazine, author of bestseller, Show Your Art and an artist coach. She opened her gallery in 2013, called Orso Major and it was an award winning gallery at Waterloo, London til 2016.
She has run artists open studio programs, worked with arts charities, organised open exhibitions, curated exhibitions in business spaces as well as within the gallery context, helped artists prepare to work with galleries, portfolio reviews, been a juror for art competitions and is a member of the Association of Women Art Dealers.
Through coaching and mentoring she has worked with scores of artists to develop their professional business skills, show their art, find gallery representation, secure media coverage and grow their collector base and wider audience.
She provides coaching for artists who want to be seen, celebrated and share their story.
“I work with artists who are ready to step out of the studio and claim their space in the art world. A successful artists’ business is not reliant on galleries but is a blend of selling directly to their own audience, and working with galleries alongside this. I empower artists to raise their visibility, wean off the need for validation from art world gatekeepers, make income from sales and break the cycle of codependency on funding in the arts.
I bring extensive niche, art world experience with business and mindset training to my artist clients.“
What’s included: Your Comprehensive Support System for Art World Success
When you invest in 1-1 coaching, you’re not just getting advice, you’re getting a trusted partner on your journey. Here’s what’s included:
Private, Recorded Coaching Calls via Zoom: One hour, every second week. Not a check-in - a real conversation. Navigation, reframe, realignment. Working through whatever is live.
On-Demand Support via Email and WhatsApp: Deeper thinking, resources, and reflection between sessions when the work calls for it
Content and copy review: Eyes on anything client-facing - bio, statement, captions, statements, emails - to ensure the positioning is speaking to the right person at the right level.
Investment £6000 / $8000
Six Months. Instalment plans available
This is one to one private coaching. Before we begin, we have a conversation to make sure it is the right fit - for both of us.
If you would like to book a single one time strategy session, you can do that at this link
Please note the above coaching is suited for artists making sculpture, painting, collage, print, drawing, mixed media.
Not suitable for photography, video, installation, performance, time based art.
“If you are looking for mentorship, guidance, or support on how to take your art to the next level, Gita is a tremendous resource.”
-Ana
What Artists Say about working with
Gita Joshi
“Gita’s support and guidance helped me to clarify the purpose of my artwork practice. She highlighted ways to build on, and refine my portfolio. Between sessions, my execution improved and I am pleased with the increase in awareness and collection of my works”
- Judith
“I spent a long time thinking that someone with a knowledge of the art world who could also help me with turning my art into a viable business didn’t exist - that my needs were too niche. But then I found Gita.”
- Jon
“I found Gita’s coaching massively helpful. She was concise, informative and encouraging as well as having a brilliantly lateral approach. I’d been stuck moving forward with my art practice and we picked apart what was stopping me and looked to where I could really invest my time and energy to help things grow”
- Carrie
“Gita is very knowledgeable artist coach. Her warm personality makes her very approachable and easy to work with.”
- Samira
“If you are looking to work with a calm, pragmatic, knowledgeable, understanding, supportive, extremely well informed, highly experienced expert in the art world then Gita Joshi is the art coach for you. I have enjoyed every minute of the group coaching program and wish it could have been longer! I cannot recommend it - and Gita - highly enough. Not only has it been a chance to learn and gain confidence, but it has also provided a wonderful opportunity to meet other - very lovely - artists who have similar questions. We all approached this course from different walks of life and varying experiences but have been united through our mutual love of art and our inspiring desire to develop and progress within our individual art practices. Thank you Gita. I really look forward to continuing my art journey with you.”
-Suzy