Calls to Action for Artists to Use

A call to action is a marketing term that refers to a statement or phrase that encourages the reader or viewer of a content piece to take a specific action. In an email newsletter, a call to action is typically a button or hyperlink that prompts the reader to take action, such as clicking a link to a website, signing up for a service, or making a purchase. The purpose of a call to action is to motivate the audience to engage with the content and take action towards the intended goal.

Here’s a selection of CTA’s for artists

  • Visit my website: Encourage your readers to visit your website to learn more about your artwork, upcoming events, or to purchase your work.

  • Follow me on social media: Invite your readers to follow you on your social media platforms to stay up-to-date on your latest work, events, and other updates.

  • Join my mailing list: Encourage your readers to join your mailing list to receive exclusive content, early access to new pieces, and special promotions.

  • Attend my upcoming event: If you have an upcoming exhibition, workshop, or other event, encourage your readers to attend and support your work.

  • Book a meeting: Invite your readers to arrange a studio visit.

  • Share my work with others: Ask your readers to share your work with friends and family who may be interested in purchasing or commissioning a piece.

  • Collaborate with me: If you are open to collaborations with other artists or creatives, invite your readers to reach out and discuss potential opportunities such as commissions.

  • Leave a review: Ask your satisfied customers to leave a review on your website or social media platforms to help attract new customers.

  • Commission a custom piece: Invite your readers to commission a custom piece that is tailored to their preferences.

  • Donate to a cause: If you have a cause or charity that you support, encourage your readers to donate or participate in a fundraiser.

  • Tell them where they can see more of your art: your website, a gallery, an exhibition, an online gallery.

  • Thank you for your support: Always express your gratitude and thank your readers for their ongoing support of your art and creative endeavors.

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Simple steps to starting out as an artist

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Challenging your Limiting Beliefs around Marketing and Sales