Step Into the Artist You Were Always Meant to Be
You’re Done Circling. Let’s Build What You Came Here to Do.
EmergingArtist Mentorship
You’ve taken the courses. Watched the webinars. Maybe even pieced together a few wins.
But deep down, you know you’re still coasting — circling around your next level instead of stepping fully into it.
Maybe you’ve had a whole other career and now it’s time to go all-in on the art that’s always been calling you.
Or maybe you’ve already put your work out there — but the results have been scattered, and the next steps feel unclear.
You’re not looking for more free tips.
You’re looking for clarity, structure, and aligned momentum.
You’re ready to be seen, to sell your work with purpose, and to build something real — not just hustle for the next opportunity.
This mentorship is where that shift happens.
Whether you aspire to establish or expand your artistic practice, this 12 week mentorship is crafted to guide you through current challenges and chart a course for your expansion.
This isn’t a cookie-cutter program or a paint-by-numbers approach. Whether you're stepping into the art world from another career or you’ve been in it for a while but feel stuck, you know that generic advice won’t cut it. You need a coach who understands the intricacies of the art world—someone who can help you bridge the gap between where you are now and where you want to be.
For the Career Changers
You want to enter the art world with confidence and direction.
You don’t have the time or inclination for trial and error.
You want to skip the “starving artist” narrative and achieve results on your terms.
This program is about helping you articulate your vision, find your ideal audience, and strategically position yourself within the industry.
For the artist seeking direction
You’ve been creating and putting your work out there, but something isn’t clicking.
Perhaps you’re overwhelmed by choices, uncertain about which opportunities to pursue, or struggling to pinpoint what’s missing in your current approach.
This mentorship program will help you regain clarity, sharpen your focus, and develop a clear path forward, tailored to your unique strengths and goals.
Personalized Support with Strategy That Actually Moves You Forward
You’re serious about your art career and ready to stop guessing, this is where the shift begins.
Clarity on Your Unique Voice and Message: Together, we’ll distill the essence of your work into a compelling narrative that speaks directly to your audience—whether they are collectors, galleries, or art enthusiasts.
Building Your Audience and Presence: You have the tools and are ready to use them—social media, newsletters, content creation. But where to start? I’ll help you create a roadmap that aligns with your strengths and helps you build a dedicated following that appreciates not just your art, but the thoughts and philosophies behind it.
Navigating the Art Industry and Identifying Opportunities: From understanding how galleries operate to positioning yourself for the right opportunities, I’ll guide you through the often opaque inner workings of the art world so you can make informed decisions that serve your goals. This includes evaluating the plethora of choices available to you and focusing on the ones that will bring you closer to your desired outcomes.
Custom Strategies, Not a One-Size-Fits-All Plan: This is your journey, your art, and your career. Our sessions are completely bespoke, focused on your specific needs and ambitions. No templates, no generic playbooks—only strategies that work for you.
MEET YOUR COACH, GITA JOSHI
Gita Joshi is an award winning art dealer, inddependent curator, editor at Art Seen Magazine, author of bestseller, Show Your Art and an artist coach. She opened her gallery in 2013, called Orso Major and it was an award winning gallery at Waterloo, London til 2016.
She has run artists open studio programs, worked with arts charities, organised open exhibitions, curated exhibitions in business spaces as well as within the gallery context, helped artists prepare to work with galleries, portfolio reviews, been a juror for art competitions and is a member of the Association of Women Art Dealers.
Through coaching and mentoring she has worked with scores of artists to develop their professional business skills, show their art, find gallery representation, secure media coverage and grow their collector base and wider audience.
“I work with artists who are ready to step out of the studio and claim their space in the art world. A successful artists’ business is not reliant on galleries but is a blend of selling directly to their own audience, and working with galleries alongside this. I empower artists to raise their visibility, wean off the need for validation from art world gatekeepers, make income from sales and break the cycle of codependency on funding in the arts.
I bring extensive niche, art world experience with business and mindset training to my artist clients.“
Ready to Elevate Your Art Career? Emerging Artist Mentorship is for you
The one to one Emerging Artist Mentorship is for ambitious driven artists who know they are made for more than the results they are currently seeing.
You’re an artist ready to take your passion from the background to centre stage, or if you’re looking to regain direction and clarity after years of striving for results, let’s connect. This is an exclusive opportunity for those who are serious about fast-tracking their journey and bypassing the common pitfalls most artists face.
The curriculum is based on your unique requirements and we will work together to create a bespoke plan.
Emerging Artist Mentorship - 12 weeks
We start by getting clear on where you are now — what’s working, what’s missing, and what you’re truly building toward so that your goals are locked in with intention — not floating around as “maybes.”
We’ll refine your messaging so you can talk about your work with clarity and confidence — making it easier for the right buyers to understand, connect with, and invest in what you create.
We upgrade your website so that it reflects who you are and what you stand for — not just what you’ve done
You’ll learn the most aligned ways to sell your art — events, commissions, platforms, direct sales —
so you stop defaulting to busywork and start moving with strategy.
We map your position in the marketplace so you can confidently say yes to the right opportunities — and let the rest go without guilt.
Typically, in our 12 weeks together, we:
Get your online presence ship shape
Bring clarity to your audience about what your work is about
Build strategies to grow your audience
Learn how to sell your work consistently
Identify which exhibitions, fairs, or events are actually relevant to you
You’ll also have space to bring in something more specific, like:
Creating a commission structure + waitlist
Prepping your marketing and process for bespoke work
Developing your PR, media kit, and outreach plan
Preparing for a big event or exhibition
Securing your first gallery representation
You’ll have one-on-one calls with me every two weeks,
plus access to curated art business trainings that support your path.
And between calls, I’m in your corner — with Mon–Fri support via email and WhatsApp so that you don’t have to sit on questions or second-guess your next move.
This is mentorship that meets you at your level — and walks with you into what’s next. It’s mentorship for artists building something real.
Investment $4,200 / £3000
Prefer Self Study?
Available programs can be seen here. Topics include gallery representation, growing and using Instagram, selling online, mounting your own successful art exhibition, and managing essential studio visits.
“If you are looking for mentorship, guidance, or support on how to take your art to the next level, Gita is a tremendous resource.”
-Ana Marinez-Orizondo
What Artists Say about working with
Gita Joshi
“Gita’s support and guidance helped me to clarify the purpose of my artwork practice. She highlighted ways to build on, and refine my portfolio. Between sessions, my execution improved and I am pleased with the increase in awareness and collection of my works”
- Judith
“I spent a long time thinking that someone with a knowledge of the art world who could also help me with turning my art into a viable business didn’t exist - that my needs were too niche. But then I found Gita.”
- Jon
“I found Gita’s coaching massively helpful. She was concise, informative and encouraging as well as having a brilliantly lateral approach. I’d been stuck moving forward with my art practice and we picked apart what was stopping me and looked to where I could really invest my time and energy to help things grow”
- Carrie
“Gita is very knowledgeable artist coach. Her warm personality makes her very approachable and easy to work with.”
- Samira
“If you are looking to work with a calm, pragmatic, knowledgeable, understanding, supportive, extremely well informed, highly experienced expert in the art world then Gita Joshi is the art coach for you. I have enjoyed every minute of the group coaching program and wish it could have been longer! I cannot recommend it - and Gita - highly enough. Not only has it been a chance to learn and gain confidence, but it has also provided a wonderful opportunity to meet other - very lovely - artists who have similar questions. We all approached this course from different walks of life and varying experiences but have been united through our mutual love of art and our inspiring desire to develop and progress within our individual art practices. Thank you Gita. I really look forward to continuing my art journey with you.”
-Suzy