Why Artists Need a Mailing List: How to Connect with Your Best Audience and Increase Exposure and Sales
Growing a mailing list can be an important part of an artist's marketing strategy. Here are a few reasons why artists should consider growing a mailing list:
Build relationships: A mailing list allows you to build relationships with your audience by regularly providing them with content and updates about your art. This can help you develop a loyal following and create a sense of community around your art.
Increase sales: A mailing list can help increase sales by allowing you to directly promote your art to a targeted group of people. You can use it to announce new works, special offers, and other opportunities to purchase your art.
Connect with your audience: A mailing list allows you to directly connect with your audience and keep them informed about your art and upcoming events. This can be especially valuable if you don't have a large social media following or if you want to reach a specific group of people, such as collectors or art enthusiasts.
Increase exposure: A mailing list can help increase your exposure by allowing you to share your art and events with a larger audience. You can use it to promote
Your email subscribers are your best audience because they have explicitly chosen to receive updates and communication from you. They are interested in your art and are more likely to engage with your content and make purchases.
Here are a few reasons why your email subscribers are your best audience:
They are interested in your art: Your email subscribers have opted in to receive updates from you, which means they are interested in your art and what you have to share. This makes them a valuable and engaged audience.
They are more likely to engage with your content: Email subscribers are more likely to open and read your emails, which means they are more likely to engage with your content and follow through on calls to action, such as purchasing your art or attending an event.
They are more likely to make purchases: Email subscribers are more likely to make purchases from you because they have a stronger relationship with you and are more familiar with your work. They are also more likely to trust you and feel comfortable making a purchase from you.
You have direct access to them: Email subscribers provide you with a direct line of communication, which allows you to reach them directly and share updates and promotions with them. This is a valuable opportunity to connect with your audience and build relationships.
If you would like to learn more about enroling subscribers to your mailing list and what type of content to share once they give your their email address, join the Show Your Art Membership where all this juicy goodness is covered.
https://thecuratorssalon.com/show-your-art-membership