Art Business, 2019-20, PR for Artists Gita Joshi Art Business, 2019-20, PR for Artists Gita Joshi

Hype Yourself - Lucy Werner talks about PR for Artists

Lucy Werner is the author of the bestselling book Hype Yourself. In this episode of the podcast she talks about DIY PR for artists. She discusses finding suitable publications and media, the writers or editors of the places you may want to be featured, newsjacking for attention and raising your visibility as well as using listings to grow your audience.

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Art Business, 2019 Gita Joshi Art Business, 2019 Gita Joshi

How NOT to sell art

I’ve been an art buyer for many years but this year I have had some terrible art buying experiences and I share them here. From galleries where the staff dont want to talk about the work, hiding behind their computer, being made to fill out long forms for what should be a simple transaction. Selling art requires customer care. And buying art is an experiences that anyone on the sellside needs to learn and improve with each interaction.

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2019, Art Business, Podcast Gita Joshi 2019, Art Business, Podcast Gita Joshi

Venice Biennale

This episode goes behind the scenes at the Venice Biennale and I talk to Simone from the ECA about the history of the festival as well as it's impact on the art market. We talk about ways that artists can show at the Venice Biennale, and discuss how the unique setting of Venice creates logistical and administrative hurdles and why partnering with established organisations can help with the pains of showing in a unique city steeped in history and preservation.

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